About Us
Our Story
Safriclean was born from a deep understanding of what consumers truly need—cleaning products that work, without compromise.
With years of experience in detergent manufacturing, our foundation is built on technical expertise, market insight, and a commitment to delivering consistent quality. What started as a focused manufacturing operation has grown into a dynamic company with two strong in-house brands: Sky and LaundraMax.
As the industry evolves, so do we. Safriclean represents a new era—where efficiency meets innovation, and where cleaning solutions are designed not just for performance, but for real people, real homes, and real lifestyles.
We are proud to be part of a new generation of manufacturers shaping the future of cleaning across South Africa and beyond.
Our Vision
“To be a recognized and trusted detergent manufacturer, whose brands the consumer wants, and the staff feel proud of.”
We aim to:
Build brands that customers rely on daily
Create a workplace where our team takes pride in every product
Become a leading name across African and international markets
Set new standards in manufacturing excellence
Our Mission
“To make a good quality product, at a good price, when you need it.”
We are committed to:
Creating products that simplify everyday life
Providing consistent value without compromising on quality
Delivering reliably, exactly when our partners need us
Supporting our partners with scalable, efficient solutions
Continuously improving through innovation and technology
Our Values
Respect
We value every relationship, internal and external
Accountability
We take ownership of every outcome
Integrity
We operate with honesty and transparency
Trust
We build confidence through consistent delivery
Quality
We deliver products you can rely on